Persuasive Web Content – Part V Have a Decisive Call to Action When the Visitor is Ready

Know what you want the visitor to do and offer that action when they have had time to get motivated. Don’t ask visitors to commit too early. When you feel the visitor has reached their highest motivation to act, that is where to place the call to action. Examples may be the floor plan pageContinue reading “Persuasive Web Content – Part V Have a Decisive Call to Action When the Visitor is Ready”

Persuasive Web Content – Part IV Got Their Attention? Keep It!

Studies show that people spend most of the time on your site “above the fold”, or closer to the top of your website. Also, since most visitors read left to right, the most important information or images should be aligned to the left. Change things around. People like to see new things, and it makesContinue reading “Persuasive Web Content – Part IV Got Their Attention? Keep It!”

Persuasive Web Content – Part III Use Images That Sell

Make sure visuals encourage them to want to take the next step. You do not want to use those first milliseconds they spend on your site on an obscure image or being overburdened by too complex a framework. Remember, they do not want to think that hard. In spite of what you may have heard,Continue reading “Persuasive Web Content – Part III Use Images That Sell”

Persuasive Web Content – Part II Use Interesting Graphics

Again, first impressions will win them over or send them packing. If your site is too busy or complex, has poor navigation, slow-loading pictures, small print, or too many words, you will lose visitors’ attention. User-friendly navigation is a major visitor concern. Also, sites should be visually attractive. Studies by Google showed that people preferContinue reading “Persuasive Web Content – Part II Use Interesting Graphics”

Persuasive Web Content – Part I Make Your Message Clear

Make the most important item on your website or landing page an image or verbiage that will create a positive attitude and let the visitor know this is what you do. Tell them why they should choose your property or services over all others. The time you have to make a lasting impression is aContinue reading “Persuasive Web Content – Part I Make Your Message Clear”