Never Ask For The Sale!

That’s it. I’ve finally lost my mind! Never close the sale; am I nuts? No, it’s actually the contrary. For decades, we’ve been trained to close the sale. It’s been such the gospel within the sales industry that many companies will fire salespeople for not trying to close. In most cases, we’ve been taught toContinue reading “Never Ask For The Sale!”

Selling like a caveman

Admit it. The Multifamily industry when it comes to innovation and change can be one slow moving prehistoric beast. But Chris, take a look at where we are now and compare it to where we were. We have come so far from the days of handing out carbon based receipts from the pegboard system. Yes,Continue reading “Selling like a caveman”

Bringing Down the House

Renting has and continues to be a personal choice. Today, more and more people are choosing to rent rather than being tied down by a long-term mortgage – and why not, when they can have it all! The focus of developers and professional management companies continues to bring the very best in apartment living, whetherContinue reading “Bringing Down the House”

Five Simple Ways to Boost Your Closing Ratio

Take a look back at your last three sales presentations and evaluate areas that may need improvement to close more deals. Step One: Listen More. Once the warm greeting and niceties are complete, be sure to take time to clarify and understand what your customer wants to accomplish during their visit. A sales presentation ensuresContinue reading “Five Simple Ways to Boost Your Closing Ratio”

A Wonderful Day in the Neighborhood

“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough” – Zig Ziglar   Is your property a little scarce on the amenities offered?  Don’t let it run your sales pitch!  Selling a “sense of community” is just as important as “selling the community”.  Especially inContinue reading “A Wonderful Day in the Neighborhood”