Easy and Effective Instagram Marketing Tips

Social media presents businesses with a unique opportunity to directly reach customers for free. The massive impact of Facebook, Pinterest, and Twitter in today’s marketing world is undeniable. Instagram has become the latest social media network proving to influence the tastes of today’s consumers. Instagram is a quick and easy social application that enables business owners to create more marketing opportunities in unique, cost-effective ways. To get started, follow these helpful tips for using Instagram as a marketing tool.

Rather than miss out on those spontaneous marketing opportunities, Instagram gives people an easier way to instantly capture and post flash mobs, funny staff moments, city parades, community block parties, resident events, cool product demos, and more spur-of-the-moment events. Instagram makes it possible for these spontaneous moments to become actual opportunities for businesses to connect more with their community and potential prospects or customers.

Hashtags play an extremely important role in Instagram marketing. Nearly all of the major social media networks have incorporated a hashtag based search function. This gives people the ability to find the content they really want, thus giving businesses a gateway to be found in the social streams they want. Hashtag research gives businesses insight into where and when they should be posting, which also helps in creating hashtag marketing campaigns for campaign launches, seasonal resident events, new product or community improvements and more.

Properties often use Instagram to hold costume contests, seasonal raffles, product giveaways, and art competitions that yield customer rewards. This gives your apartment community or business more opportunities to involve your residents or prospective customers throughout the year. After becoming more familiar with hashtag research, businesses can use their own unique hashtags to market fun events like social media contests and incorporate their unique hashtag into other marketing materials, like email blasts, property signage, Facebook posts, and tweets.

Instagram is fast, easy, and gives businesses a unique opportunity to connect with people through spontaneous and relevant real-time events, compelling visual content, and user participation. Looking to reach more customers with that next social media campaign? Start using Instagram today to capture those memorable and marketable moments that help you connect and engage with your customers.

About the Author: Lisa Young, CEO & Founder of Multifamily Zone, LLC provides Marketing, Sales & Project Management Services to the property management industry. MultifamilyZone.com is an all-inclusive resource, offering everything multifamily professionals need, including industry information and news, products, services, technology tools, marketing trends, training opportunities and much more! Our goal is to assist individual owners, as well as fee and national management firms in the operations of their assets. Contact Ms. Young at lyoung@multifamilyzone.com

Never Ask For The Sale!

That’s it. I’ve finally lost my mind! Never close the sale; am I nuts? No, it’s actually the contrary. For decades, we’ve been trained to close the sale. It’s been such the gospel within the sales industry that many companies will fire salespeople for not trying to close. In most cases, we’ve been taught to close more than once. In fact, we’ve been taught to close in so many ways; the soft close, the hard close, by fear tactics, and everything in between. What is this madness that you speak of Chris Mott?

What I speak of is the difference between building relationships and creating mistrust. It’s about going on the give rather than the take. The energy difference is the difference between good and great. Allow me to demonstrate this concept in the following true story. I was with a prospective client the other day, and we were building upon our relationship. For almost two hours, we talked about anything but business. About two hours in, the old Chris started to get impatient. That voice crept in and said, “Enough is enough. Let’s close this sale and end this!” After all, I was trained to be a relentless closer almost three decades ago. The close is engrained in my DNA. However, then the voice of reason jumped in and said, “Patience Grasshopper!” “Never go on the take because it builds mistrust.” So I chose to listen to the powerful voice and guess what happened in return? Something powerful that’s what! The universe was forced to return the same powerful frequency that I was transmitting. Instantly the prospect switched the conversation and asked me what I was up to in business. He forced me into the “give.” So I simply gave him the information that he desired. Once he found out about what I was doing, he literally asked me for the sale. He recognized the value of my product, and he was attracted to my sincere and authentic energy. He believed and trusted the relationship that had evolved.

There is always a better way. We must evolve and change with our ever changing clientele. The artful person in sales never goes on the take. They never ask for the sale because it’s unnecessary. They trust in the power of building relationships. The on the take salesperson always rushes the sales process. He exposes the prospect to the sales process by asking for the sale and creates mistrust in return.

You must decide for yourself. Are you going to be one who follows outdated and archaic sales tactics, or are you going to step into your true mastery? Become a patient masterful relationship builder who believes in their product. That winning combination is sure to sell itself every time.

Chris Mott is a world-renowned author, coach, and the only “Mottivational” speaker on the planet. For the last five years, Chris has traveled the globe speaking about the power of finding what he likes to call his “SPRINKLES”. Now, he’s parlaying this success, into a national tour entitled the “2016 Streaming Transformation Tour”.  Prior to forming his company five years ago called “Mottivation”, Chris had a prestigious career in the real estate and property management industry spanning 20 plus years.  Chris climbed the ladder of success from Porter to President in some of the largest property management companies in the nation. He’s a master at re-energizing individuals to be outrageously productive both personally and professionally. multifamilyzone.com/profile/mottivation/

Selling like a caveman

Admit it. The Multifamily industry when it comes to innovation and change can be one slow moving prehistoric beast. But Chris, take a look at where we are now and compare it to where we were. We have come so far from the days of handing out carbon based receipts from the pegboard system. Yes, there have been a ton of innovations and strides within the last few decades, but I would argue that many haven’t converted with open arms. In fact, many have boarded that bus of change kicking and screaming.

To prove my point further, let’s take selling techniques for example. Do you realize the shopping reports of today, are still grading leasing professionals on whether they’re asking the same questions I was taught to ask as a leasing agent back in 1990? Is it because the questions such as “Why are you looking to move?” “What’s most important to you in an apartment home?” or “Are are you looking for a 1 bedroom or a 2 bedroom?” are just the best qualifying questions ever? I think not. It’s more about our unwillingness to change and evolve to match and mirror the sophistication of our present day customer. Yes, our customer is more sophisticated today and even more important, he or she has been taught over and over not to trust the salesperson.

We have learned to distrust the salesperson because he or she is always on the take rather than the give. They are out for their own interest rather than ours. Their motives are far from genuine. Therefore, we must depart from the ancient tactics used by salesman of the past. But Chris, we must prequalify the customer. We must adhere to fair housing guidelines and be consistent in our approach. We must score well on our shopping reports. Ok, I get it. You can still accomplish all of the above-mentioned objectives. Yes, you can qualify, be consistent, and score well on your shop report by becoming a person in sales rather than a sales person.

The defining difference between a person in sales rather than a salesperson is that the person in sales transmits a trusting giving energy rather than an untrustworthy on the take energy. They are more sophisticated then the salesperson and are driven by making a lasting personal connection. They do so by simply finding out every prospects story. Yes, everyone has a story to tell and believe it or not, they are just itching to tell it. Open the door for an individual to tell their story and the answers to your qualifying questions are a sure thing. Yes, prospects, given the chance, will tell you their story and then some. The prospect of today is so deprived of personal genuine interaction, that when confronted with the opportunity, will brake like a weakened dam. Your desired qualifying information is sure to spill out in a flood. Even more important, you will have earned that prospects trust due to your sincere energy and never once will you have exposed them to the sales process. Trust is everything when it comes to finding a new place to call home. Trust creates comfort and loyalty. Become the person in sales of new and trust, loyalty, and connection will be yours forever.

Chris Mott is a world-renowned author, coach, and the only “Mottivational” speaker on the planet. For the last five years, Chris has traveled the globe speaking about the power of finding what he likes to call his “SPRINKLES”. Now, he’s parlaying this success, into a national tour entitled the “2016 Streaming Transformation Tour”.  Prior to forming his company five years ago called “Mottivation”, Chris had a prestigious career in the real estate and property management industry spanning 20 plus years.  Chris climbed the ladder of success from Porter to President in some of the largest property management companies in the nation. He’s a master at re-energizing individuals to be outrageously productive both personally and professionally.  multifamilyzone.com/profile/mottivation/

5 Tips for Improving Your Website’s User Experience

A poor user experience is one of the number one reasons for visitors to abandon a website. Web users typically have a relatively short attention span, and particularly because there is so much competition in the online marketplace, they usually have plenty of other places to turn if they find that your website performs poorly or delivers a sub-par user experience. If your bounce rate is higher than around forty percent, then you are probably doing something wrong, and now is a good time to audit your website for performance and user experience. Be sure to look out for the following in particular:

1 – Optimize Performance

According to Akamai Technologies, four seconds is about the threshold when it comes to page response times on retail websites. In other words, if your website does not load up within this rather short time span, you’ll likely be driving away a large number of your visitors. Of course, page loading times also depend a great deal on the visitor’s Internet connection, but there are many things you can do to optimize performance on your end, including going for an excellent business Web-hosting package, optimizing on-site images and making sure that your underlying code is perfectly clean. If, like most modern retail websites, you are using a content management system, ensure that it is up-to-date and that you are using an optimized, low-footprint theme.

2 – Provide Intuitive Navigation

While every business wants their website to look unique and branded, it is essential that you never sacrifice usability in the name of aesthetics and take care when daring to try something new. The visitor should never have to take more than a few moments to learn how to use your website, and for this reason, it is wise to stick to tried-and-tested responsive navigation practices that also work well on mobile devices. Always provide a solid search function, and when using icons, makes sure that they actually represent their associated functions in an intuitive way that is not likely to be confusing to your visitors.

3 – Enhance Readability

While typography provides a great deal of potential for customizing and branding your website, it is easy to go overboard to the extent that it distracts visitors and even makes them have a hard time reading your content. For bodies of text, stay on the safe side by sticking to the tried-and-tested norm of plain, easily readable black text on a white or very light-colored background. It is also wise to use larger font sizes, with 12 to 14 points being optimal for bodies of text and 16 to 20 points being suitable for subheadings. On-site content should also be written in a Web-friendly way, and this tends to favor shorter paragraphs, bulleted or numbered lists and plenty of subheadings.

4 – Don’t Force Visitors to Sign Up

The last thing that most people want to do when browsing the Web is have to sign up to access the majority of the content of your website or an online store. Long-winded forms are the bane of the Internet, and when providing an option for visitors or customers to sign up, only ask them for the most important information in order to keep sign-up forms down to a minimal number of input boxes. People will quickly lose patience if they find that they have to fill in a survey just to make a purchase, and it is exactly this kind of problem that causes many people to abandon their digital shopping carts.

5 – Go Easy on the Ads

If you are running a retail website, then you are probably already familiar with the importance of up-selling. However, done incorrectly, up-selling is also another major cause of shopping cart abandonment. People want to be able to shop online in peace, without being interrupted by popups and other distracting advertisements as they browse through a website or complete a purchase. Instead of using such methods, try up-selling products by suggesting relevant items based on past user activity to the side of the page or anywhere else where it does not get in the way of the user experience.


The above points describe five of the most common website annoyances, particularly in the case of retail websites. However, you should also remember that the content of your website is every bit as important as user experience, and a great retail website should always focus on product benefits, bite-size chunks of useful information and plenty of visuals where appropriate.

Persuasive Web Content – Part V Have a Decisive Call to Action When the Visitor is Ready

Know what you want the visitor to do and offer that action when they have had time to get motivated. Don’t ask visitors to commit too early. When you feel the visitor has reached their highest motivation to act, that is where to place the call to action. Examples may be the floor plan page – add a ‘reserve now’ or ‘make an appointment to tour today’ button.

There a larger number of qualified vendor partners that offer solid website templates or have customized options and are well educated to assist you in your website strategy. As a marketing consultant, our team has worked with some major players for onsite property websites as well as vendor and corporate websites. Just be sure your website provider has a clear understanding of your goals and always be open to their recommendations. We choose vendor partners for their expertise and expect them to share best practices. Understand and review your analytics often, so changes can be made to enhance your website and user experience as needed.

Persuasive Web Content – Part IV Got Their Attention? Keep It!

Studies show that people spend most of the time on your site “above the fold”, or closer to the top of your website. Also, since most visitors read left to right, the most important information or images should be aligned to the left.

Change things around. People like to see new things, and it makes their brains take notice. Possibly align photos and text left, then right, and back to keep the visitor engaged.

Use some filtering so visitors can find the type of information they want easily. Product images need to be large enough for details to be noticed, not in long rows of small images. People usually make decisions based on how something looks.

Your web design can help you get what you want if you use these ideas to persuade visitors, with and without words, to choose what you offer. Clarity of objective and interesting images and content, paired with a decisive call to action, can make sure your content persuades visitors to linger and to become your customer.

Persuasive Web Content – Part III Use Images That Sell

Make sure visuals encourage them to want to take the next step. You do not want to use those first milliseconds they spend on your site on an obscure image or being overburdened by too complex a framework. Remember, they do not want to think that hard.

In spite of what you may have heard, specific colors do not make visitors buy your products. The most important color may be the open white space. Don’t try to fill up space. Keep it simple.

If your goal is to convert them, ensure a “Call to Action”, or “Register now” button. That is a good place to use a splash of color to make sure they find it easily and fulfill your objective, which is to convert this visitor into a prospect.

Persuasive Web Content – Part II Use Interesting Graphics

Again, first impressions will win them over or send them packing. If your site is too busy or complex, has poor navigation, slow-loading pictures, small print, or too many words, you will lose visitors’ attention. User-friendly navigation is a major visitor concern. Also, sites should be visually attractive.

Studies by Google showed that people prefer websites that are simple with a familiar type of format. You want your site to have some unique qualities, but familiarity is appealing to your visitors.