You asked – we are listening! We are excited to announce new services launching in 2016. To kick things off, look for our “did you know series?” and calendar launch pad, both by popular request. Plus, something exciting for our Marketing Execs. – All about you! Keep your requests coming, we read them all. lyoung@MultifamilyZone.com.
When was the last time you said “yes” to listen to a sales pitch? Then viewed a demo and were amazed at what it could do for your business? The challenge is taking the time to meet with potential vendor partners to discover new products and services. If you pass on too many, you mayContinue reading “Good Things Happen When You’re in the Zone”
Protect your property and your company. Most all management companies and independent property owners require their potential vendors to have certain documents, insurance, positive references and more, in order to work on your property. Many times this can be exhausting for all parties. You find the right vendor partner that has just the right productContinue reading “Simple Points to Vendor and Document Management”
Social media presents businesses with a unique opportunity to directly reach customers for free. The massive impact of Facebook, Pinterest, and Twitter in today’s marketing world is undeniable. Instagram has become the latest social media network proving to influence the tastes of today’s consumers. Instagram is a quick and easy social application that enables businessContinue reading “Easy and Effective Instagram Marketing Tips”
That’s it. I’ve finally lost my mind! Never close the sale; am I nuts? No, it’s actually the contrary. For decades, we’ve been trained to close the sale. It’s been such the gospel within the sales industry that many companies will fire salespeople for not trying to close. In most cases, we’ve been taught toContinue reading “Never Ask For The Sale!”
Admit it. The Multifamily industry when it comes to innovation and change can be one slow moving prehistoric beast. But Chris, take a look at where we are now and compare it to where we were. We have come so far from the days of handing out carbon based receipts from the pegboard system. Yes,Continue reading “Selling like a caveman”
A poor user experience is one of the number one reasons for visitors to abandon a website. Web users typically have a relatively short attention span, and particularly because there is so much competition in the online marketplace, they usually have plenty of other places to turn if they find that your website performs poorlyContinue reading “5 Tips for Improving Your Website’s User Experience”
Know what you want the visitor to do and offer that action when they have had time to get motivated. Don’t ask visitors to commit too early. When you feel the visitor has reached their highest motivation to act, that is where to place the call to action. Examples may be the floor plan pageContinue reading “Persuasive Web Content – Part V Have a Decisive Call to Action When the Visitor is Ready”